Data protection

As of: May 2018

 

EASY Marketing GmbH, as the content operator, and EASY Marketing GmbH, as the technical operator of these pages, takes the protection of your personal data very seriously and have taken all technical and organizational measures to adequately comply with data protection regulations. The general data protection regulations can be supplemented by special data protection regulations in certain areas, such as when registering on the platform. 

If there is a contradiction between the regulation of the special and general data protection regulations, this special regulation is to be preferred over the general regulation. The operator of this platform also reserves the right to adapt this data protection declaration so that it complies with current legal requirements or to change or supplement the way in which this platform is used. 

We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. They will only be processed in accordance with the provisions of data protection law. The following data protection declaration only applies to this platform and the tracking technologies that this platform offers.  

 

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our platform or have contact with tracking on this platform. Personal data is any data that can be used to personally identify you. This includes information and details such as your first and last name, the associated company, your address or other postal address, telephone number or even your email address or specially generated cookie IDs and, in exceptional cases, irreversibly encrypted IP addresses.

Data collection on our platform

Who is responsible for data collection on this platform?

Data processing on this platform is carried out by EASY Marketing GmbH as the technical operator of this platform. The contact details of the data protection officer of EASY Marketing GmbH can be found further down in this data protection declaration.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This could, for example, be data that you enter into a contact form.

Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.

If there is external contact with the tracking mechanisms of this platform, the redirection from the advertiser to the advertiser will be saved. The most rudimentary information is stored here to guarantee the billing of advertising partnerships. 

 

What do we use your data for?

Some of the data is collected to ensure that the website is provided error-free. Other data may be used to analyze your user behavior.

The tracking data is used to ensure measurement methods in online marketing. These are usually used to bill partner commissions or to provide third-party tracking from affiliated advertisers. 

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any further questions about data protection. You also have the right to lodge a complaint with the responsible supervisory authority.

 

Analytics and Third Party Tools

When you visit our website, your surfing behavior can be statistically evaluated. This happens primarily with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Details can be found in our data protection declaration under the heading “Third-party modules and analysis tools”.

You can object to this analysis. We will inform you about the objection options in this data protection declaration.

 

2. General information and mandatory information

 

data protection

The operators of this platform take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this platform, various personal data is collected. Personal data is data that can be used to personally identify you. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g. when communicating via email) can have security gaps. Complete protection of data from access by third parties is not possible.

 

Note on the responsible body

The responsible body for data processing and tracking methods on this platform is the data protection officer of EASY Marketing GmbH:

EASY Marketing GmbH Thomas Goschnick Asselner Hellweg 124 44319 Dortmund

Telephone: 0231-586955-0 Email: datenschutz@easymarketing-gmbh.de

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

 

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. All you need to do is send us an informal email. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

You can also revoke your consent to data processing in tracking using the opt-out method. In this case, all tracking information stored about you will be deleted and a cookie will be set to ignore future tracking calls. To opt out

Right to lodge a complaint with the responsible supervisory authority

In the event of data protection violations, the person affected has the right to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html .

 

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the data to be transferred directly to another person responsible, this will only be done if it is technically feasible.

 

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the browser address line changing from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

 

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to free information at any time about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice for this purpose or for further questions on the subject of personal data.

 

3. Data protection officer

Statutory data protection officer

We, EASY Marketing GmbH, as the technical operator of this platform, have appointed a data protection officer for our company.

Thomas Goschnick

c/o EASY Marketing GmbH

Asselner Hellweg 124

44319 Dortmund

Telephone: 0231-586955-0

Email: datenschutz@easy-m.de

The contact details of the legally required data protection officer of EASY Marketing GmbH as the content operator can be found on the company website https://easy-m.de/privacy.php

4. Data collection on our website

Cookies

Some of the websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offering more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and that your browser saves.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are necessary to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies in order to provide its services in a technically error-free and optimized manner. If other cookies (e.g. cookies to analyze your surfing behavior) are stored, they will be treated separately in this data protection declaration.

5. External contact with our tracking technologies

As a platform for advertisers and advertisers, the central task of this platform is to provide tracking methods for measuring advertising success and commission billing. If an advertising solution is integrated into our system, cookies are set when you click on an advertising integration, which are read in the event of a transaction. These cookies contain rudimentary information and IDs that enable billing of partnerships and the delivery of third-party routines controlled by conditions. This platform does not collect personal data in this context. 

The following cookies are set and evaluated by the tracking system of this platform:

 

TRS :

Unique, 24-digit identifier (ID) for tracking partnerships. This cookie is stored in the client browser and identifies database records that contain the touchpoint data.

TRSCJ :

Fallback cookie with the rudimentary touchpoint data for tracking partnerships. This cookie contains encrypted all touchpoint data on the client browser.

Opt Out

If you do not agree to the storage of these cookies, you can refuse and delete them using our opt-out and refuse to set cookies in the future. In this case, any data that may be stored on the server side for the ID contained in the cookie will be automatically deleted. A cookie will also be set in your browser to ensure this opt-out in the future and exclude you from being stored in any tracking routines. 

Opt-out now

 

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • operating system used
  • Host name of the accessing computer
  • Time of server request

The IP address and the referrer URL are not stored in the log files of our systems for data protection reasons.

This data will not be merged with other data sources.

The basis for data processing is Article 6 Paragraph 1 Letter b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us in order to process the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

The data entered into the contact form is therefore processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Processing data (customer and contract data)

We collect, process and use personal data only to the extent that it is necessary for the establishment, content or change of the legal relationship (inventory data). This is done on the basis of Article 6 Paragraph 1 Letter b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures. We only collect, process and use personal data about the use of our website (usage data) to the extent necessary to enable the user to use the service or to bill for it.

The customer data collected will be deleted after the order has been completed or the business relationship has ended. Statutory retention periods remain unaffected.

Data transfer when concluding a contract for services and digital content

We only transmit personal data to third parties if this is necessary as part of contract processing, for example to the credit institution responsible for processing payments.

The data will not be transmitted further or will only be transmitted if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Article 6 Paragraph 1 Letter b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

6. Analysis tools and advertising

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).

reCAPTCHA is intended to check whether data is entered on our websites (e.g. in a contact form) by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor stays on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyzes run completely in the background. Website visitors are not informed that an analysis is taking place.

Data processing is carried out on the basis of Article 6 Paragraph 1 Letter f of the GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and SPAM.

Further information about Google reCAPTCHA and Google's privacy policy can be found at the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android. html .

7. Plugins and tools

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offerings and to make it easy to find the places we indicate on the website. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.

You can find more information on how to handle user data in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/ .

Google Web Fonts

This platform uses so-called web fonts, which are provided by Google, to display fonts uniformly. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google's servers. This gives Google knowledge that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.

If your browser does not support web fonts, your computer will use a standard font.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.

Google Charts

This platform uses the external tool “Google Charts” (https://developers.google.com/chart/) to visualize statistical data. 

For this purpose, the browser you use must connect to Google's servers. This gives Google knowledge that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy:  https://www.google.com/policies/privacy/.

Font Awesome

This site uses so-called web fonts, which are provided by Fonticons, Inc., for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to the Fonticons, Inc. servers. Fonticons, Inc. thereby becomes aware that our website was accessed via your IP address. The use of web fonts is in the interest of a uniform and attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.

If your browser does not support web fonts, your computer will use a standard font.

For more information about Font Awesome, please visit https://fontawesome.com/help and Fonticons, Inc.'s privacy policy: https://fontawesome.com/privacy.